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If you are looking to increase your on-line presence,
improve your search engine position,
and bring more qualified leads to your
company via your website, then the Website Promotion
Agency's search engine optimisation programme is the
solution for you. Our website promotion service
will provide your company with an organic internet
marketing solution that ensures an increase
in qualified leads from your on-line presence.
The first part of the programme from our office here
in Ashford is to carry out research into the following
areas:
- Your Industry
- Your Company
- Your Target Market
The 12 Stage Process of Affordable Website Promotion
Step 1: Research keywords including Competitor Analysis
Having completed this research we start the process of
search engine optimisation by reviewing potential keywords
phrases. Here we need to think like a customer and select
those keywords that are likely to give you the best chance
of achieving a top search engine ranking. A good keyword
phrase would be as follows:
- Relevant to your company
- Used often in internet searches
- Low competition for the same phrase
Step 2: Optimisation Advice - including page by page
keyword analysis and keyword density analysis
At this stage we look at how a search engine 'reads'
your web pages and review what changes are necessary
to optimise these pages for your keyword phrases.
Step 3: Edit your pages for search engines including
sitemap and Robot
Having reviewed the optimisation advice we now edit
the web pages accordingly. This stage also includes
the production of additional files for your site that
are an important part of the website promotion. (sitemap.xml
and robot.txt)
On-line Promotion Stage where you get on-line and
let the world know about your website:
Step 4: Submit your site to search engines and directories
including Automatic and Manual Submissions Management
This stage can be broken down into 3 key parts:
- Automatic Submissions
- Manual Submissions
- Paid Inclusions
We will select the most relevant search engines and
directories to submit your site to and where appropriate
discuss with you directories where a fee is payable
for inclusion.
Step 5: Analyse your link popularity Includes competitive
analysis
Links are one of the most important aspect of website
promotion and as such special are is necessary to ensure
that we establish good quality links with relevant companies.
This stage also looks at who your competitors are linking
to and see if this would be beneficial.
Step 6: Find link exchange partners and manage your
correspondence with them includes finding and management
of links
Having establish the websites to link to we now start
corresponding with these sites, to establish the best
way forward. This is a process that takes time and careful
planning to ensure success.
Step 7: Manage multiple Pay-Per-Click accounts from
a single control centre
Though not always necessary or desired a pay per click
advertising campaign can be beneficial. Here we manage
this process.
Achievement Analysis Stage where you analyse your
rankings and visitor traffic in real time:
Step 8. Monitor your search engine rankings
Here analysis the effect of the optimisation process
and where necessary, tweak the process to achieve better
rankings.
Step 9. Monitor your traffic, analyse visitors, conversion
rates, and revenues
Maintenance Stage where you will eliminate errors found
on your site, publish it to the Web and monitor it:
Step 10: Control the quality of your site
Step 11: Upload your site using FTP
Step 12: Monitor your site
Start straight away with our Analysis and Submission Service.
Click here to review our website promotion services |
