|
It an obvious thing to say, that if you have a website
you want more internet traffic. In general terms there
are three major ways of achieving this:-
- Direct Internet Traffic - Obtains
your website address from a business card or company
brochure.
- Referred Internet Traffic - Clicks
on a link from and on-line directory or supplier
- Search Engine Traffic - From a
search engine, such as Google and you appear in the
search engine results page. (SERP)
The following page focuses on the third option, search
engine traffic, and discusses how you can increase your
chances of being found on a top ranked search engine
results page position. The success of your website as
a marketing tool is highly dependant upon this traffic.
1. Quality Content
A pretty website, with lots of graphic or flash might
look good when you eventually find it, but the lack
of text will not work in its favour. Search engines
like Google, Yahoo and Live are spidering search engines
and as a result look only at the text on your website
pages. However, having words is also not enough, the
content needs to be rich and of good quality so that
the search engine can build a 'picture' of website pages,
determining what the site is about and if its relevant
a users search phrase. So the first stage when looking
to optimise your site is to create good copy, which
is relevant to the keywords you have targeted. This
creates a good landing page for your visitors.
2. Link Popularity
Search engines such as Google consider links with other
website vitally important and having good quality links
with increase your overall ranking. In order to create
these links you need to contact other quality websites
and ask if they will link to you. In general this involves
creating a reciprocal link back to their site. When
a link is created back to your site the text with the
link is also important as this impacts on your overall
theme. As an example, a plumbing company called “J Smith
& Son” would benefit more with “Best Plumbers in
AnyTown – click here” rather than “J Smith & Son
– click here”. This is especially so if “Best Plumber
in AnyTown” is one of your keywords for the landing
page. Be careful when selecting or creating links with
certain website such as link farms as these can have
a negative effect on your sites ranking. In general
though more website on the internet pointing to you
the better.
3. Title Bar
The title bar is the text shown as the top of the internet
browser. If you look at the top of this browser you
will see “Website Promotion Tips | Website Pages | How
to Optimise Your Website”. This is the title text for
this website page. When your site appears in the search
engine results page, it is your Title that is shown
to the user. Be sure to create a good quality title,
relevant to your website page, showing your keywords.
The title bar is an important part of your website optimisation
and a key element in your overall search engine ranking.
4. Keyword Density
Having selected your keywords that have a high amount
of internet traffic for your website pages you need to
ensure that the density is right. In short, density is
the number of times your keyword appears as a percentage
of the words on the page. Too many will be considered
spamming, and you may be penalised by the search engines;
too few and your page won't be considered relevant. As
a guide, somewhere between 1% and 4%, however, the search
engine algorithms may change. 5. Meta
Tags
If you look at the page source for a website page you
will see at the top a number of lines with the word
meta in them. These are the meta tags for the website
page. In years gone by, these were an important part
of a search engines criteria, however this is no longer
the case. The description tag is generally used by the
search engines when displaying your link in the search
engine results page. You should therefore take the time
to write a brief description of your site to increase
the appeal to potential visitors.
As part of the services from the website promotion
agency, we will optimise your website using these guidelines
so that you can do what you do best: get on with the
running of your business.
Start straight away with our Analysis and Submission Service.
Click here to review our website promotion services |
